Fort Designs for Print, Email, and Facebook
Challenge
At Brawn Media, we needed to update the look for one of our clients while still keeping within brand standards. The client needed a look that was consistent across print, email, and digital ads, while still keeping each piece interesting.
My Role
I worked as a designer on this project, working with a sales team to determine text and content.
The Process
The brand has existing brand guidelines, so working within brand colors, fonts, and standards was important. Equally important was balancing a consistent brand look with adding interest. Shown here is an example of a designed Facebook post.
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Print Designs
Print ads had larger amounts of text to organize, and creating a look that had a consistent feel but still looked refreshed for each ad was important. Here are two examples of print ad designs.
Email Designs
We also sent out branded emails. Here is an example of a designed email for a sale going on in the brand’s online store. It emphasized weekly deals with a progress bar style graphic under the main header, showing the current deal of the week.
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